Case Studies

User warning: Got error 28 from storage engine query: SELECT t.* FROM term_node r INNER JOIN term_data t ON r.tid = t.tid INNER JOIN vocabulary v ON t.vid = v.vid WHERE r.vid = 44 ORDER BY v.weight, t.weight, t.name in _db_query() (line 148 of /var/aegir/platforms/mpg.pressflow-6.20.97/includes/database.mysqli.inc).

The Challenge

A personal injury law firm needed to generate more leads without increasing their advertising budget. At the time, high-cost yellow pages advertising was consuming the entire advertising budget, with flat results.


The Solution

MPG recommended reducing the size of the client's yellow pages ads and reallocating the savings to fund a television campaign.


The Results

The revised advertising plan generated so many new client leads, the firm was forced to cancel the latter part of the television flight until they could hire extra staff to handle the increased case load. Once the staffing was completed, the client returned to television advertising and continues to see excellent results.