About MPG

Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.

Peter Johnson

What is the Marketing Performance Group?

The Marketing Performance Group is a full-service marketing and media management company, based in Boca Raton, Florida. Founded in 1986 as Media Placement Group, MPG was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only the largest of adverting clients. In 2007, reflecting the growing importance of the Internet in the delivery of our clients’ advertising messages, MPG expanded its core business to include a full range of web marketing activities. In 2011, MPG changed its name to Marketing Performance Group, better reflecting its broader service offering and increased focus on measuring and improving the effectiveness of our clients’ marketing efforts.  Entering our twenty-eighth year of operations, our focus at MPG remains on helping our clients identify more effective and efficient ways to deliver their advertising message to their target audience and thereby improve the return on their advertising investment.

  • Company Profile
  • Years of Operation: 28
  • Employees: 10
  • 2014 Adv.: $21.4 MM
  • Services:
  • Media Planning/Buying
  • Website Design/Development
  • Search Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Creative Services

Over the past twenty-five years, MPG has placed millions of dollars in advertising — on a local, regional and national basis. Our media buying expertise covers both traditional media (print, television, radio, away-from-home), as well as interactive media (search marketing, mobile, email, social media, etc.). MPG clients, both past and present, have spanned a wide range of industries — from retail to casino gaming and from financial services to durable medical equipment.

Whether their budget is $10,000 per month or $1,000,000 per month … whether their plan is to broaden brand awareness and build sales through a TV campaign, boost Internet sales with an effective website and search marketing campaign, or generate cost effective sales leads through a multi-channel direct-response program, each of these clients wants to maximize their “advertising ROI” … and they are looking for measurable results. At Marketing Performance Group, our goal is do just that …. to increase our clients’ profitability by maximizing the return on their advertising investment.

About Our Founders

One of the unique characteristics of Media Placement Group is its client-side perspective. MPG’s founders, Cindy and Brad Kurtz, started their marketing careers on the “client side” … at one of the premier marketing companies in the nation, Procter & Gamble. They brought their years of product management and consumer packaged goods experience to Marketing Performance Group … and have instilled their analytic approach to brand management into the culture at MPG.

Click on the links below for more information about the company’s founders.

Ask a Question: *

Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.
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Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration