Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.
What is the Marketing Performance Group?
The Marketing Performance Group is a full-service marketing and media management company, based in Boca Raton, Florida. Founded in 1986 as Media Placement Group, MPG was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only the largest of adverting clients. In 2007, reflecting the growing importance of the Internet in the delivery of our clients’ advertising messages, MPG expanded its core business to include a full range of web marketing activities. In 2011, MPG changed its name to Marketing Performance Group, better reflecting its broader service offering and increased focus on measuring and improving the effectiveness of our clients’ marketing efforts. Entering our twenty-eighth year of operations, our focus at MPG remains on helping our clients identify more effective and efficient ways to deliver their advertising message to their target audience and thereby improve the return on their advertising investment.
- Company Profile
- Years of Operation: 28
- Employees: 10
- 2014 Adv.: $21.4 MM
- Media Planning/Buying
- Website Design/Development
- Search Marketing
- Search Engine Optimization
- Social Media Marketing
- Creative Services
Over the past twenty-five years, MPG has placed millions of dollars in advertising — on a local, regional and national basis. Our media buying expertise covers both traditional media (print, television, radio, away-from-home), as well as interactive media (search marketing, mobile, email, social media, etc.). MPG clients, both past and present, have spanned a wide range of industries — from retail to casino gaming and from financial services to durable medical equipment.
Whether their budget is $10,000 per month or $1,000,000 per month … whether their plan is to broaden brand awareness and build sales through a TV campaign, boost Internet sales with an effective website and search marketing campaign, or generate cost effective sales leads through a multi-channel direct-response program, each of these clients wants to maximize their “advertising ROI” … and they are looking for measurable results. At Marketing Performance Group, our goal is do just that …. to increase our clients’ profitability by maximizing the return on their advertising investment.
About Our Founders
One of the unique characteristics of Media Placement Group is its client-side perspective. MPG’s founders, Cindy and Brad Kurtz, started their marketing careers on the “client side” … at one of the premier marketing companies in the nation, Procter & Gamble. They brought their years of product management and consumer packaged goods experience to Marketing Performance Group … and have instilled their analytic approach to brand management into the culture at MPG.
Click on the links below for more information about the company’s founders.