Experience

With over 25 years of agency and client-side experience, As well as a refreshing sense of accountability for results, Marketing Performance Group has the skilled team that can better support a wide range of your marketing needs. Whether you are looking to improve the way you are buying your media, trying to expand the breadth of your Internet marketing plans, or merely needing to update your company’s website, MPG will assign a team of professionals with the specific skill set to cost effectively accomplish your goals.

From experience, we know the first step in planning and executing any marketing campaign is developing a sound strategy. Marketing Performance Group creates this strategic platform based on your overall business objectives, your unique business model and the specific goals for each project or campaign.

Our media planning and buying staff has years of experience at both large agencies and at large client companies. They have experience designing and executing media plans on a national, regional and local basis. In fact, over the past several years, MPG has purchased local advertising in over 400 different cities across the U.S. MPG planners and buyers have experience in all forms of traditional media … television, radio, newspaper, outdoor, and other “away-from-home” media channels. In addition, because our clientele is so diverse, we are constantly being called upon to buy broadcast media in a variety of methods — fixed placement, direct response, and on a per-inquiry basis. The members of our media team have the negotiating skills to dramatically reduce your traditional media costs and improve the efficiency of the buys.

On the interactive side, our Internet team has the creative, technical and analytical skills necessary to drive your Internet marketing plans … whether you need assistance in designing a more effective web site, improving the results from your search marketing efforts, or want to create and implement a social media strategy. We stay up-to-date on the most current methodologies and industry best practices to achieve top performance in search and display programs. When it comes to executing the plans, we don’t farm the work out to other companies that may not share our passion for your results.

Over the years, Marketing Performance Group has worked with clients in a broad range of industries. These categories include:

Learn how MPG can help your business.