Why Choose MPG
Why choose Marketing Performance Group?
If you’re reading this page, you’re probably considering what Marketing Performance Group would bring to your marketing effort that could improve your business results. It’s an important question; in fact, it’s the critical question. Since nearly every agency you might consider engaging would each promise you the same thing — better results — it ultimately comes down to answering the question of what makes MPG so different from the other agencies that we are more likely to deliver those improved results.
We like to answer this question with the feedback we’ve received from our clients. When we have asked clients what they think makes the relationship more effective and more productive, they usually cite one of the following five areas that make Marketing Performance Group somewhat unique among the agencies with whom they have worked.
The members of the MPG team have backgrounds which cover a broad range of both agency and client-side experience. Our founders bring their Fortune 100 packaged goods marketing and product management experience. They understand the importance of developing a sound strategy that fully supports each client’s business goals. Our media planners and buyers have years of experience creating and executing large local and national media campaigns. They have the creativity to utilize media in unique ways that maximize results … and they have the negotiating skills to dramatically reduce media costs. Our web developers and designers have the creative, technical and analytical skills necessary to create and manage engaging and effective websites. They stay up-to-speed on leading edge techniques and best practices for effective website design, user experience and functionality. And, our search marketers bring years of search marketing experience managing multi-million dollar search campaigns.
When it comes to executing the plans, we don’t farm the work out to other companies that may not share our passion for your results. We do the work in house … with an experienced account team which brings the specific skill sets necessary to support your business needs.
The MPG strives to operate as an extension of your company … not as a “vendor”. As such, we’re here to assist you in building your business … even if that means working in areas outside the scope of a typical client/agency relationship. One of our core values is always showing a passionate, “can do” attitude. Consequently, our clients rely on MPG to get things done. They look at MPG as the “go to” people.
We’re not afraid of accountability. We thrive on it.
Measurement is the key to developing effective advertising plans. Based on a wide range of media research, we develop media strategies for each client — with specific and measurable goals, based on each client’s business objectives. Media plans are crafted to reach those goals most efficiently. After the campaigns tun, MPG does painstaking analysis and reconciliation to verify each advertising program achieved both the specific media goals, as well as the overall business objectives. And then we take all of the results data and re-evaluate the strategies and tactics to identify ways to further improve even on great results. We don’t mind being held accountable for the success of the media program because our overriding objective is to help build our clients’ profitability — and that’s how we measure our success.
For traditional media plans, our work doesn’t end after you approve and we place the media buy. We conduct painstaking post-buy analysis to maximize delivery. We double-check every invoice for accuracy. We track the exact placement of each ad to ensure the best rotation and best location. We never settle for “pretty good” or “fair” … and our media reps know it! We establish, early on, just how serious we are about maximizing advertising value for our clients. (And, it’s gratifying to see how often they work to help!).
For Internet marketing, we run detailed web analytics. We continuously track and measure your campaigns. We tirelessly revise keyword lists to optimize paid search campaigns; we perform A/B and multivariate testing on emails, landing pages and web pages; we optimize your web site architecture and content to achieve high search engine rankings; and we analyze your web statistics to see what’s successful and what needs improving.
Focus on the Bottom Line
Our clients, past and present, indicate that one of the key elements that separate MPG the most from other advertising agencies, is our focus on delivering measurable and profitable results. It’s probably because MPG’s roots were on the “client side”. Or maybe it’s our philosophy that we focus our full attention on our clients’ bottom line, over the long haul, our bottom line will grow as well! Either way … its what makes MPG a bit unique relative to other agencies with which you may have worked.
Several years ago, we were presented with the challenge of reducing the cost of a client’s holiday season advertising. In fact, it wasn’t the client who challenged us; he actually bet us that we couldn’t … and suggested that we would be wasting our time even trying. Not being willing to pass up the “dare”, we put our buyers on the task, doubled our efforts, and were able to reduce the clients monthly expense by some 30% … which, parenthetically, also reduced our month’s commission fees by the same proportion. The client’s Senior VP of Marketing jokingly declared that he “had never seen an agency work so hard to make so much less!” We would go to enjoy a twelve-year working relationship with this client. It remains one of MPG’s proudest moments because it demonstrates our refreshingly unique approach to client service.
Because of our lean and flexible structure, we’re able to align our resources, services and compensation to best fit your specific needs. We don’t fit your marketing needs into our agency structure and recommend tactics we’re “into”. And, we won’t force you into a particular scope of engagement which requires uprooting or ending existing relationships. Rather, we will arrange our team around your specific strategic needs.
The MPG team can provide a complete full-service solution covering all of your creative, traditional media and Internet marketing needs. Or, we can work effectively with your existing creative agency, in-house creatives, and Internet marketing personnel to execute your marketing plans. Whether we are assisting you in only specific areas of your marketing mix, or providing a much broader range of support, the MPG account team will function as an extension of your marketing department, not as a vendor selling services. Your goals will be our goals. As a result, we will only recommend the strategies and tactics that will deliver you measurably better results.
Call us at 561.988.2181 or contact us online to learn more about what we have to offer.