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Case Studies
Media Plan Audit Generates Significant Cost Savings
The Challenge
A local franchisee of a national home furnishings chain was utilizing the franchisor’s national advertising agency to plan and place their local TV advertising…
Tracking Results By Media Source Improves Cost Per Acquisition
The Challenge
A financial services company was using a multi-media approach to generate customer leads. During its three-year expansion, the business grew rapidly…
Reallocating Media Can Dramatically Improve Results
The Challenge
A personal injury law firm needed to generate more leads without increasing their advertising budget. At the time, high-cost yellow pages advertising was consuming…