A personal injury law firm needed to generate more leads without increasing their advertising budget. At the time, high-cost yellow pages advertising was consuming the entire advertising budget, with flat results.
MPG recommended reducing the size of the client’s yellow pages ads and reallocating the savings to fund a television campaign.
The revised advertising plan generated so many new client leads, the firm was forced to cancel the latter part of the television flight until they could hire extra staff to handle the increased case load. Once the staffing was completed, the client returned to television advertising and continues to see excellent results.