Paid Search

One of the Internet’s strengths is it’s ability to help consumers find the right needle in a digital haystack of data.

Jared Sandberg

How effective is your paid search campaign?

Paid search advertising is a key component of a solid search engine marketing (SEM) strategy. Paid search, also known as pay-per-click advertising (PPC), has become the dominant form of online advertising because of its effectiveness in driving well-targeted Internet searchers to a company’s website. With an effective and properly executed paid search campaign, a company can proactively generate more qualified visitors to their site and then track their activity on a very detailed level … from which pages they visit, to their form submissions and purchases. This detailed data allows companies to better optimize their paid search campaigns against specific ROI metrics. But, without the experience and expertise of managing advanced paid search, companies can make costly mistakes in their PPC campaigns that can consume tens of thousands of dollars.

Over the past several years, Marketing Performance Group has managed paid search campaigns for our clients, ranging from a few hundred keywords and a $5,000 per month budget to campaigns encompassing tens of thousands of keywords, dozens of search engines and directories and spending of over $100,000 per month.   Our Internet marketing team works closely with each client to understand their business objectives, define the key performance metrics for each paid search campaign and then measure and optimize those campaigns against specific ROI goals and specific campaign objectives.   We provide support, tracking, analysis and recommendations for every step of our clients’ PPC campaigns. The end result is highly successful PPC campaigns and satisfied clients.

Our comprehensive paid search advertising services include:

  • Comprehensive audit of your existing PPC campaign
  • Exhaustive keyword research of category, competitors and target consumers’ search habits
  • Review of existing web site analytics, if available
  • Identification of a substantial list of keyword and keyword phrases, with likelihood for large traffic, strong conversion and high-ROI
  • Customized design and setup of all PPC campaigns
  • Implementation of paid search campaigns in all appropriate networks, including search engines, content networks, directories and IYP’s
  • Ongoing keyword optimization and bid management to maximize campaign performance
  • Creation of necessary ad copy and creative and on-going A/B-split and multivariate testing
  • Application of tracking codes to enable integration with existing CRM’s, web analytics and call tracking systems
  • Click-fraud monitoring
  • Local, regional and national targeting, as appropriate
  • Landing page creation/optimization
  • Detailed analysis/reporting on the performance of all tests, keywords and landing pages, including ROI measurement/tracking
  • Cost-effective management of all campaigns
  • Monthly budget analysis and recommendations
  • Paid search reviews and recommendations for you to use in your other marketing programs

Let MPG’s team of search specialists handle your paid search marketing needs.  Whether you need to develop a complete campaign from scratch, or just want us to review and analyze your existing campaign and provide some helpful recommendations to your in-house staff, call Marketing Performance Group today.  We’ll help bring you more qualified leads, more sales and help you to maximize the return you get on your investment in paid search advertising.

Internet Marketing

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Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!
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Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration