Web Design

Design is not primarily supposed to entertain … or to aesthetically please. It’s supposed to perform.

Oliver Reichenstein

How well is your website performing?

First impressions can be lasting impressions.  And, for many of your consumers, your website might be the first exposure they have to a company.  In an instant, visitors to a company’s website will form opinions and attitudes about that company … its level of experience and expertise, its ability to provide the information or solution for which they are searching, and whether or not they might want to do business with that firm.  Top-performing sites are customer-centric; they are designed around what the customers are looking for; not based on how/what the company wants to communicate.  A well-designed, visually appealing website conveys trust and credibility; a site that’s simple to use and easy to navigate generates more sales and increases profitability.  

That first impression can make or break your website’s success.  In those critical first few moments, if your visitors can’t figure out what you do, what you can do for them, and where they can find the information that drove them to your site in the first place, they’ll leave.  Today’s Internet users are extremely impatient and very skilled in the use of the back button … their most frequently used button.  To encourage your customers to interact with your business or brand and to purchase your products and services, your website must have a professional web design based on the customers’ needs and habits, with an attractive, intuitive, and user-friendly interface, and a clear call to action.

The web designers at MPG believe the following three elements form the basic foundation for an effective “visitor-focused” web design and are necessary for a well-performing website:

  • An effective information architecture that provides an intuitive navigation scheme that makes it easy for visitors to find valuable content on your website;
  • An attractive user interface that effectively incorporates the necessary content and functionality into the site, while balancing the design aesthetics with site usability;
  • An effective sales funnel that channels visitors through the most valuable content and then leverages a strong call to action to encourage the desired outcome for each visit.

Our comprehensive web design services include:

  • Landing page design
  • Custom website design
  • Ecommerce web design
  • Mobile web design
  • Custom Facebook fan pages

Our web design team will meet with you to thoroughly understand both your consumer and your objectives for the website.  In addition, the team will   review available research and website analytics from your current website and analyze the sites of your key competitors .  Then, based on this, they will develop design alternatives intended to clearly communicate the site’s value to visitors and improve the performance of your website.  Marketing Performance Group is a firm believer in designing for all markets and enabling progressive enhancement.  Our professional web designers follow W3C web and accessibility standards to create web accessible sites that reach out to a larger customer base, resulting in more sales for your business.

Our goal is to provide a compelling experience for your target market while reflecting your organizational culture and building your brand. We listen to your needs and deliver a custom web design that works for you.  Whether your website needs a complete redesign or a few tweaks here or there, the web design team at Marketing Performance Group can provide an effective and affordable design solution, that employs the latest techniques and technology to create search engine friendly websites that boost your website traffic, engage your customers and convert leads into sales.

Internet Marketing

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Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.
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Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration