Think of a website like an iceberg. Design is what makes the top of the iceberg you can see … web development is what goes into the 80% of the iceberg that’s below the water line.
Is your website programmed to perform at its best?
These days, a great web design will get you only so far … that is, if the underlying programming of your site doesn’t support the effectiveness of your design. Effective web development is the foundation of any highly productive website. The building of a website is like an iceberg. The site’s design represents the portion of the iceberg visible above the water line. The site’s programming represents the bulk of the iceberg floating below the surface, that supports the tip of the iceberg and determines its form, function, longevity, etc. The web team at Marketing Performance Group includes highly trained web developers who program our clients’ websites, microsites, landing pages, and other web properties to maximize their success.
Each web development project varies greatly, based on factors like the client’s industry, the size of the website and the functionality required for the site; however, what is similar in MPG’s approach to each web development project are the following five fundamentals that ensure effective website execution:
- We build websites utilizing a robust, SEO-friendly content management platform to enable our clients’ websites to be deployed more quickly and make ongoing content updates faster, easier, and more cost efficient.
- We use SEO friendly programming to ensure the content in our clients’ websites will be delivered in a way that makes it easy for search engines, like Google, to read and index the content and make the sites more likely to rank higher in search engine results and, therefore, more visible to consumers.
- We provide effective integration with Social Media platforms, to enable our clients to make the best use of Social Networking to help drive their businesses.
- We deploy sites with improved performance, by adhering to industry best practices for accessibility, browser compatibility, W3C compliant coding, and proper hosting.
- Our developers effectively leverage new technology, staying plugged into the development of new web marketing tools and on the cutting edge of technological advances that improve online results.
Our comprehensive web development services include:
- Content Management and Blogging platforms, including Drupal, Joomla, WordPress
- Custom database development (relational and non-relational) using My-SQL, MS-SQL, Cassandra and Mongo DB.
- Custom and open-source CRM development and integration
- E-commerce deployment, including shopping carts, payment gateways, and conversion tracking
- Mobile website and application development
- Social Media application development
Our extensive web development experience allows us to deliver our clients web solutions whose performance and functionality lives up to the promise of their design. Whether you need a new website built from scratch, your current website redesigned and optimized, or are looking for the development of a custom interactive application, the team at Marketing Performance Group can help.