Web Development

Think of a website like an iceberg. Design is what makes the top of the iceberg you can see … web development is what goes into the 80% of the iceberg that’s below the water line.

Is your website programmed to perform at its best?

These days, a great web design will get you only so far … that is, if the underlying programming of your site doesn’t support the effectiveness of your design.  Effective web development is the foundation of any highly productive website.   The building of a website is like an iceberg.  The site’s design represents the portion of the iceberg visible above the water line.  The site’s programming represents the bulk of the iceberg floating below the surface, that  supports the tip of the iceberg and determines its form, function, longevity, etc.   The web team at Marketing Performance Group includes highly trained web developers who program our clients’ websites, microsites, landing pages, and other web properties to maximize their success.

Each web development project varies greatly, based on factors like the client’s industry, the size of the website and the functionality required for the site; however, what is similar in MPG’s approach to each web development project are the following five fundamentals that ensure effective website execution:

  • We build websites utilizing a robust, SEO-friendly content management platform to enable our clients’ websites to be deployed more quickly and make ongoing content updates faster, easier, and more cost efficient.
  • We use SEO friendly programming to ensure the content in our clients’ websites will be delivered in a way that makes it easy for search engines, like Google, to read and index the content and make the sites more likely to rank higher in search engine results and, therefore, more visible to consumers.
  • We provide effective integration with Social Media platforms, to enable our clients to make the best use of Social Networking to help drive their businesses.
  • We deploy sites with improved performance, by adhering to industry best practices for accessibility, browser compatibility, W3C compliant coding, and proper hosting.
  • Our developers effectively leverage new technology, staying plugged into the development of new web marketing tools and on the cutting edge of technological advances that improve online results.

Our comprehensive web development services include:

  • Advanced programming, utilizing PHP, Flash, JavaScript, XML, Perl, Python, ROR
  • Content Management and Blogging platforms, including Drupal, Joomla, WordPress
  • Custom database development (relational and non-relational) using My-SQL, MS-SQL, Cassandra and Mongo DB.
  • Custom and open-source CRM development and integration
  • E-commerce deployment, including shopping carts, payment gateways, and conversion tracking
  • Mobile website and application development
  • Social Media application development

Our extensive web development experience allows us to deliver our clients web solutions whose performance and functionality lives up to the promise of their design.   Whether you need a new website built from scratch, your current website redesigned and optimized, or are looking for the development of a custom interactive application, the team at Marketing Performance Group can help.

Internet Marketing

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Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration
2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.
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Marketing Performance Group | Media Placement | Internet Marketing | Lead Genetration