Creative Development
Creative without strategy is called ‘Art’. Creative with strategy is called ‘Advertising’.
Jef I. Richards
Are your target customers “getting the message”?
Do they understand your “big idea” or see the “big picture” as you envision it?
While much of what we do at Marketing Performance Group revolves around delivering the client’s message into the hands of target customers, it would be ridiculous to suggest that the content and form of that message doesn’t have a fundamental impact on results. MPG’s mission is to help clients maximize their “Marketing ROI”. Simply stated, that means helping companies generate the greatest economic return from their investment in advertising. Without an effective advertising message, even the perfect media strategy, the best media buying and a fully optimized web marketing strategy won’t deliver the best results! As such, MPG also can help clients with the creation of their message.
While MPG’s main business is media management and web marketing, our principals spent over 25 years working with some of the country’s largest advertising agencies, driving creative development for multi-million dollar ad campaigns to support their brands’ marketing efforts.
Because of this experience, many of our clients engage Marketing Performance Group to design creative that will communicate their strategic message (as well as managing the plans to deliver it). We leverage both in-house creative resources as well as strategic partnerships with creative agencies, branding agencies, and free-lance specialists across the country, to assist clients in any and all aspects of the creative development process … from developing their brand positioning, unique selling proposition and creative strategy to producing effective executions for television, radio, print, outdoor and Internet advertising.
Our client engagements are very flexible … they can be media management … designed to dovetail with each client’s needs, budgets and existing marketing resources. MPG can help companies in the creative development area by merely participating with their existing creative team to supervising creative production or leading the entire process. In fact, in some cases, we serve as a “full-service” advertising agency, providing complete, turnkey creative solutions.
To see some examples of MPG’s creative work, click here …
Marketing Services