Media Consulting

When your current marketing resources just aren’t enough, MPG is here to help …

Many companies with which we speak employ outside advertising or web marketing agencies to handle their advertising. Others choose to handle the implementation of their advertising plans in-house. And, they are often reasonably satisfied with their advertising strategies and execution and aren’t looking to “change horses”. But, there are times when these companies are looking for some additional outside support and advice to help complement or refine their existing marketing strategies and plans. To satisfy this need, MPG offers several consulting services to assist improve their advertising results.

Media Strategy Development

MPG works with clients to develop or refine their overall Media Buying Strategy. Many companies don’t revisit their media strategies often enough to ensure they are investing their advertising budgets effectively and efficiently. And, all too often, companies are buying significant amounts of advertising without a well designed or articulated strategy to dictate how, specifically, their advertising budget should be allocated. As such, even with sharp media buyers and good negotiators, they may not be getting the results they should from their media buys. MPG can develop and conduct market research to define or refine a client’s target audience, and can work with their media buyers to define a specific media strategy or set of planning goals.

Media Plan Audits

For clients who are reasonably happy with their media plans, but desire an objective, outside evaluation of their plans’ effectiveness, MPG can conduct an independent audit of a client’s traditional media plan or pay-per-click search marketing program to ensure these plans are being executed effectively and are generating the results they should. Typical questions that are being asked by companies that benefit from this kind of audit are:

  • Does our company have the right media strategy? Is our media strategy in line with our business goals? Is our plan optimized to achieve the desired results?
  • Are our media plans being executed consistent with our media strategy? Are we actually buying what we thought we were getting?
  • How competitive are our rates? Are we overpaying for our television and radio buys?
  • Are we getting all the value we can get out of our advertising investment?
  • Is our Paid Search campaign properly organized? Are we bidding on the right keywords? Are we taking advantage of all the local search opportunities to optimize our plans.

For audits of broadcast media (television and radio), existing media strategies are reviewed and actual media plans are evaluated against the existing strategy and the company’s marketing goals and objectives. Then, a comprehensive audit is conducted to review and audit past, present and future plans, as appropriate. Media plans are reviewed and reconciled against actual invoices to ensure advertising is running correctly. Invoices are scrutinized to confirm there was acceptable spot rotation and spot separation and that all promised make-goods were delivered in equivalent (or better) programming. Post-buy analyses are conducted, if necessary, to identify and correct any weight under delivery. Finally, MPG will make specific recommendations for improving the plans in the future. Through these audits, MPG has saved clients thousands — and in some cases — millions of dollars in media cost. Click here to read a case study about a client who were able to save over $2,000,000 per year in wasted advertising expense. (Read more … )

In-House Training

Some clients (and even one ad agency) have engaged MPG to train their in-house media buyers. In these cases, MPG’s media management staff can bring their years of experience across a wide range of media, markets and methods to help a company’s in-house buyers improve the way in which they plan, negotiate, and place their media buys and to more effectively measure their results. Based on the company’s needs, MPG will develop a customized training program for the client’s staff to ensure ongoing quality plan development and execution.

Marketing Services

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Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.