Media Placement

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu

Media Buying vs. Media Management …
What’s the difference?

Effective media plans don’t happen by accident. The best media plans come from employing a disciplined approach to the entire media placement process. This process includes exhaustive media planning, negotiating low rates and “added-value”, thoroughly auditing both the plans’ execution and results and then reevaluating the media strategy to address opportunities for improvement. We refer to that process as Media Management. While it includes “media buying”, Media Management is a far more comprehensive approach to placing client advertising.

Unfortunately, not all advertising agencies are equipped to provide this type of Media Management. While some ad agencies might produce great ads, they are limited in the experience or resources they have to commit to developing media plans that can maximize ROI. Moreover, while in-house media buyers may do an adequate job of negotiating rates and placing a schedule, they often have neither the planning experience nor the analytic tools necessary to be truly effective at measuring and optimizing the buys. As such, the media placement doesn’t deliver the results it should. That’s where MPG can help!

Media Management, as practiced at MPG, involves four distinct steps. MPG’s experience over the past 25 years is that employing this type of comprehensive approach lowers media costs and improves media results. Placing a media buy might sound simple, but creating and executing a media plan that will reach the greatest number of target consumers… in the most effective way… and generating the most effective response… at the lowest possible cost takes hard work… much of which comes well after the media runs.

Media Planning

Media Planning is the critical first step in designing effective media buys. It involves utilizing a vast array of media research to enable the creation of a specific and measurable Media Strategy that defines the “who”, “how”, “when” and “where” of the media buy. It also establishes the specific targets against which the media buyers will negotiate the media rates.

Click here to learn more about the Media Planning process.

Media Buying

Media Buying involves the negotiating, purchase and placement of the media plan. Based on the Media Strategy, MPG buyers will negotiate with various media outlets for the best rates and placements of the media plan. At the same time, MPG media buyers will be working with the media reps to identify opportunities for “added-value”, like no-cost sponsorships, and radio remotes, which will increase your media exposure, enhance your marketing message and create additional value from your media buys. Frequently, these promotions can be negotiated into a buy a little or no additional cost, but can improve the effectiveness of the advertising.

Learn more… Click here to read more Media Buying at MPG

Media Analysis

Let’s face it … the purpose of your advertising is to drive your business. Understanding how well each element in your marketing and media plans achieves this objective is critical to maximizing advertising ROI. And, you also want to ensure you’re always getting the most bang for your buck.  Thorough invoice reconciliation and audits of actual ad placements often turn up substantial cost savings and opportunities to improve advertising performance. Through robust measurement and tracking, you won’t just think your marketing is working, you’ll know it.

See how measuring advertising results can improve your bottom line…

Let’s start a conversation and begin building your business! Call Marketing Performance Group today at 561.988.2181, or contact us online for more information about our traditional media marketing services.

 Media Placement

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Larry Deutsch

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Larry Deutsch
Jenss Décor

2019-09-10T22:11:57+00:00

Larry Deutsch
Jenss Décor

The value-added media promotions MPG developed for us have made our in-store events extremely successful.

Louis Rippner

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Louis Rippner
President, Compass Furniture

2019-09-10T22:28:39+00:00

Louis Rippner
President, Compass Furniture

Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.

Joel Rovics

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

2019-09-10T22:32:56+00:00

Joel Rovics
Corporate Director, Marketing , Gila River Gaming Enterprises.

MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.

Richard Kline VP

You guys [MPG] are five-star in your field!

Richard Kline
VP, Operations, CMS Group, Inc.

2019-09-10T21:36:20+00:00

Richard Kline
VP, Operations, CMS Group, Inc.

You guys [MPG] are five-star in your field!

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

2019-09-10T22:18:32+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Susan O’Connell

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

2019-09-10T22:09:41+00:00

Susan O’Connell
Executive Vice President/COO, Pearl River Resort

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.

Susan Scheirer

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

2019-09-10T21:48:01+00:00

Susan Scheirer

Dir. Of Advertising & PR, Seminole Hard Rock Hotel & Casino

MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!

Gene Graham

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.

Gene Graham
EVP , JK Harris & Co.

2019-09-10T22:03:13+00:00

Gene Graham
EVP , JK Harris & Co.

MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.